Digital Marketing Campaign Management

Are you looking for Internet marketing experts to help your brand stand out on the internet? G.A.L. Inc. builds professional websites that rank extremely high on internet search engines. G.A.L. Inc has been delivering success through multi-channel digital marketing solutions.

Any website that must influence and reach its target audience needs to have a digital marketing campaign. Generating traffic does not come on a whim or by luck. It has to be a clear-cut progressive plan backed by a lot of research and targeted data.

Have you noticed the Facebook ads on your feeds of some business? Well, that’s a digital marketing campaign at work. If you own a business, whether big or small, and you hope to grow your online presence, then you must have a reliable digital marketing campaign tool.

Digital Marketing plans involve email automation, sales funnels, advertisements etc. Through this, you can track your growth process by analyzing the data obtained. This whole process sounds fun and simple; however, it requires a specific skill set to create and maintain a campaign that works. It would be best if you had an expert team like Gal INC, who specializes in handling your digital campaign management to help you.

Steps to take when building a digital marketing campaign.

You should know that a digital marketing campaign is very different from a digital strategy. While the latter is a series of actions that help you reach your overall marketing goals, the former are steps in the procedure that help you achieve that goal.

There are specific steps to take that determine how effective your plan will be

1. Goal Definition

What you want to achieve will determine the kind of strategy that will be employed

2. Identify your target market

If you can identify the people you hope to reach, then you can create a plan to reach more of those people. If you already have a website running, data can be obtained and analysed to learn more about your audience

3. Create a budget.

It would be best if you created an estimate how much you will be willing to spend to create an effective campaign. The budget must be realistic, considering the kind of service you want.
There are many other steps to take when creating an effective plan, such as Keyword research, social media, blogging, re-marketing, etc.

Some digital marketing campaign strategy includes

Inbound Marketing Campaigns.

This involves content creation and marketing that help a business connect with the audience or customers using tools like E-newsletters, blog posts, podcasts etc.

Social Media Campaign.

This involves using social media platforms like Twitter, Facebook, Instagram, LinkedIn, Pinterest etc. to boost brand engagement and interaction

Search Campaigns

The aim here is to promote your traffic ranking, generate online sales and capture leads using Search Engine Optimization (SEO).

Online Display ads

Ads and Banner are deliberately targeted at users based on devices and interests. Through this, you can reach your target customers and also get a direct response from them.

At Gal Inc, we desire that your business reaches its full potential and our team is dedicated to giving you the best strategy possible customized just for you. The digital marketing field is too diverse for one person lacking the experience to take on. Contact us to help you create and manage your digital marketing campaigns today.

For more information about the Internet marketing experts at G.A.L. Inc. contact us at (201) 703-0091.

G.A.L. Inc. - Your Trusted Internet marketing experts

Responsive Website Design

Are you looking for Internet marketing experts to help your brand stand out on the internet? G.A.L. Inc. builds professional websites that rank extremely high on internet search engines. G.A.L. Inc has been delivering success through multi-channel digital marketing solutions.

Responsive website design

If you are reading this article, there is a very high chance that you are reading it from a phone’s screen, and that is the work of a responsive website designer. With constant developments in technological advancement, most people now do their web surfing from either their tablets or phone screens. Responsive website design means that your website is designed in such a way that it is well-organized, easy to understand and easy to read no matter the device used for viewing the web-pages.

What makes up a responsive design?

1. Flexible layouts

This means the website grid is adjustable being able to resize itself to any width

2. Flexible Media

In simple terms, this means the web designers manipulate and specify how medial files will appear in different browsers and devices.

3. Media Queries

This means that the designer can choose diverse styles to use for displaying all types of media files on different devices and browsers.

The world has moved past the traditional Web design- Web-pages made using conventional web design look great on laptops. But when that same page is viewed on a smaller device, the texts become indecipherable because the column is too many or the images are so enlarged; they can't fit in the limited view-port display width. If you surf the internet a lot, then you would have noticed so many pages like this, but not ours.

How to turn a traditional website into a Responsive website.

As a company, we understand the importance of having a mobile-friendly website because no only does it help you interact better with your audience. Still, it is also a factor considered by search engines when evaluating your ranking. This means that the more responsive your website, the higher your chances of being ranked at the top. Although other factors include SEO optimization, Unique and helpful content, the website traffic and much more.

One way to achieve a responsive website design is to use relative values instead of fixed attributes such as width. Using this method, contents can scale in size depending on the device used and platform from which the user accesses the page.

Another way is to set major and minor width cut-off point relying on view-port tag and CSS media queries while writing code that presents enhanced content layout and texts based on the ranges of display sizes between these breakpoints. Whichever way you choose, except you are a veteran web designer or you willing to start going through tutorial videos, you are going to need Highly skilled web developers to help you achieve such a feat.

At Gal INC, we can help you build an excellent responsive website that gives your user an enjoyable experience. No matter the kind of device your audience use to view your website, we can assure you that we will make sure your site looks great, easy to use and understand. Contact us today as we help you build the perfect website.

For more information about the Internet marketing experts at G.A.L. Inc. contact us at (201) 703-0091.

G.A.L. Inc. - Your Trusted Internet marketing experts